Scattered and low profile in elementary school, but with effort and tenacity, he managed to achieve good grades in high school and enter in the Univeristy of Economics. Four years working in financial advisory firm BG & V FINANCIAL SERVICES. But an idea that led to his first job and a career test in adolescence, which suggested him to engage in creativity, were omens of what later became his work and passion. Dropped his study in the University of Economics, in 2006 he joined as an executive producer at Salado. After developing the market in Uruguay, he run the company in Buenos Aires, Chile and Mexico.